Stick with the brand’s primary color, or just use black and white. Minimalism in interior design often features monochromatic palettes, and logo design is no different. Simplicity should also transfer into the way you use color. The simple shape isn’t intricate or dimensional, yet it is one of the most recognizable logos on the planet, thanks to the strength and sparseness of the design. Take the famous Nike Swoosh, for example. Try to pack in too many details and your design will get muddy at small sizes.įlat logo design (two-dimensional design with no perspective added) is another popular way you can keep a minimalist profile. Logos naturally lend themselves to minimalism, since you have such a small space to work with. “They trust you, the logo designer, to show the best few.” Some clients might initially want more, but a few strong design concepts are worth more than 20 half-baked ideas. “Don’t overwhelm the clients with options,” advises Bokhua. Two or three is a good number to start with. Once you have a handful of solid logo concepts, pick a few to fully develop and present to the client. Plus, this makes lighter work for you and keeps clients focused on design rather than color palettes. A good design will work with or without color. I’ve always regretted showing sketches, because there were some very good ideas that got declined and bad ideas chosen that had no future.”Īnother tip for this stage is to work in black and white only. “It can be hard for clients to imagine the potential or final product. “Don’t show clients sketches,” advises designer George Bokhua. Try to let the ideas flow without being too selective there will be time for refinement later. Make rapid iterations, and make a lot of them. Now that you’re armed with insight and inspiration, it’s time to sketch. With a visual guide in front of you, you can start to hone in on the direction you and your client want to go. Curate a collection of logos, images, colors, visual cues, and typography to present to your client. “A moodboard is good to have as a shared reference point throughout the process,” says Giffrow. “A lot of times clients know what they want, but don’t quite have the language to communicate it.” This is where moodboards come in. “I like to gather visual examples to see what resonates with them,” says creative director Sarah Giffrow. This step is just as important for the client as it is for you. All of this background information should inform your design. Ask about the client’s mission, values, attributes, audience, competitors, and more. Get to know the client and their field extensively before you start to sketch. Visual identity encompasses everything from a company’s colors and website design to its packaging, fonts, and, of course, logo. The pre-design process: Visualizing brand identity.Ī business logo is more than a mark it embodies the company’s visual identity. The tenets of minimalism should be part of all strong logos, so that no matter where you take your design, you’ll have a solid foundation at the core. The less detailed your design, the more quickly your audience will recognize it.įor these reasons, minimalism is a great place to start any design, even if you don’t want to end up with a minimalist logo. From a business card to a billboard, a brand or company logo should read clearly and effectively. Minimalistic logos typically use simple shapes and monochromatic color palettes, so they translate well across multiple mediums and sizes. Their effectiveness stems from the strength of the design alone. Minimal logos don’t rely on intricate type treatments or detailed adornments to be effective. Or, if you’re after a clean, modern logo to refresh your brand, you might find inspiration in minimalist design principles. If you want a logo design that does a lot with a little, minimalism might be for you. Minimalist logos may be simple, but they are not simplistic. A minimalist logo strips away unnecessary embellishments and colors to create a mark that is just as impactful as an intricate design, if not more so.ĭon’t confuse minimalism with a plain or unfinished look. Clean lines, geometric shapes, and deceptively simple design are the hallmarks of minimalist design.
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